PARIS, May 17 (Benin News/EP) –
The website 35 percent of small Spanish companies do not yet have a website for their own activity, a medium that can be of great use to them in promoting their products or services.
This is one of the conclusions reached by the Digitization Observatory GoDaddy 2021 in the “Study on the digital maturity of microenterprises in Spain and Europe on the occasion of the European Year of Microfinance”. world internet daywhich takes place this Tuesday, May 17.
This report first recalls that small businesses are a key figure in the Spanish economic fabric, since they represent the largest share of the total number of small businesses in the Spanish economy. 94.5% of private sector companies.
In recent months, these companies have had to adapt very quickly to the changes brought about by Covid-19 in order to survive the conditions imposed by the pandemic, a key moment for many of them around their visibility on the internet.
So much so that, for a year, the creation of a website to promote their products or services, the sale of their products or services, the sale… through online channels or automating internal processes have been key to keeping these businesses open.
Despite this, only 35% of small businesses surveyed by GoDaddy to determine the digital maturity of Spanish businesses claim to have their own website, while expand existing sales channels -especially online channels- has become more relevant than ever.
Today, the website has become the nerve center of the company. digital marketing activities and a key element in reaching new customers.
The lack of knowledge of the benefits that a web page can bring, the limited financial resourceslack of technological knowledge and lack of time are the most common reasons for not having a website.
To encourage hesitant business owners, GoDaddy has put together a list of reasons every small business should have a website. web presence.
First of all, a website improves the image of the company. If a company is not present on the web, it means that it does not adapt to the times. In addition, it is advisable to combine this activity with the support of social networks.
The website 24/7 presence is another aspect that Godaddy highlights, since there are many “online” channels where you can be present without time restrictions: company website, email, social networks…
Internet presence also helps entrepreneurs to increase the number of potential customersIt is much more likely to locate a business through a search bar than in person and this helps expand the geographical area of customers.
Finally, this host reminds us that if we take care of the content of a page according to the characteristics valued by SEO, we can place a small company at the same level as large companies.
So, if a small business has a website that manages to rank among the top positions, consumers will consider the product or service in their options.