The two subsidiaries of the BCP group, the money transfer network Chaabi Cash (M2T) and Attawfiq Microfinance (AMF), the leader in microfinance in Morocco, have entered into a strategic partnership aimed at deploying Chaabi Cash services in the AMF network.
To this end, all AMF branches will now market the entire catalog of Chaabi Cash services, namely national and international money transfer, bill collection services, payment of taxes and duties or even CNSS services. and TAYSSIR.
A multi-service offer extended to the Mobile Wallet
This partnership will also enable AMF to expand its value offer to Chaabi Cash’s M-Wallet services (opening of payment accounts, Cash in, Cash out, etc.); with the long-term objective of jointly developing innovative solutions in favor of financial inclusion.
Birth of a major national money transfer network
Furthermore, and thanks to this new partnership, the Chaabi Express service – money transfer brand of the Chaabi Cash network, is now available in more than 3,000 points of sale; including Chaabi Cash branches, Banque Populaire branches and Attawfiq Microfinance branches.
Intra-group synergy supported by a dedicated entity within BCP
The partnership between Chaabi Cash and AMF has been supported by the MIF (Financial Inclusion Market), an entity specially created by the BCP to co-construct with the Group’s subsidiaries innovative and shared offers for populations who do not have access to the traditional banking offer.
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Hicham KHARROU, AMF Managing Director: “Our partnership with Chaabi Cash is the result of a great collaboration driven by a collective spirit of innovation. In this sense, we wish to capitalize more on our respective know-how in order to contribute actively and sustainably to the national financial inclusion strategy”.
Omar EL MGHARI IDRISSI, Managing Director M2T: “We are proud of the outcome of this strategic partnership with AMF which devotes an ambitious intra-group synergy to the service of financial inclusion of great proximity and with high added value for our respective customers”.