He has just been appointed Managing Director of the Congolese subsidiary of the Advans Group. A promotion synonymous with pride for Jean Luc Nzoubou, the very first employee of this multinational in Africa. Pure product of Cameroonian training, this professional claims more than 20 years of experience in the finance sector, including 13 years in the microfinance sector where he held various positions in several countries. We met him!
In this interview, this Cameroonian manager talks about the main lines of his career, gives us the keys to understanding digital finance and tells us about his challenges, missions and ambitions with Advans Banque Congo, the company he is now in charge of.
Hello Mr. Jean Luc Nzoubou. After more than fifteen years spent within the Advans Group, the Board of Directors has decided to entrust you with the reins of its Congolese subsidiary. What does this appointment mean to you?
It is an honor and a pride. I give thanks to God and express my gratitude to the Board of Directors for this sign of confidence. I would also like to thank all my colleagues with whom I worked in Cameroon, Côte d’Ivoire and recently in Nigeria, it is thanks to our common successes that I have reached this point today.
What are your main missions and the different challenges you plan to take up?
We want to put our customers at the center of our strategy, improving the customer experience. We will also continue to improve our organizational performance in order to increase productivity. We will do this by relying on the solidity of the Advans Group, a benchmark player in the Microfinance industry, and the support of recognized local partners with in-depth knowledge of the Congolese market such as FPM (a fund specializing in the inclusion financial, note).
What should we know about you and your background (academic and professional)?
Pure product of Cameroonian training, I studied law at the University of Douala, then management at Essec in Douala. This training was supplemented by various certifications, including the last one coordinated by Sciences Po Paris.
I joined Advans Cameroun (first subsidiary of the Group) in 2006 as the first employee. I held several positions both in support and in sales in several subsidiaries (Cameroon, Ivory Coast, Nigeria) before my arrival in the DRC. These different exposures in the organization of Advans, as in multicultural environments, are assets that I bring with me to the DRC.
Can you tell us about the products and services that make Advans Banque Congo special on the local market?
In all its subsidiaries, Advans positions itself as a provider of financial services, which we have the mission to democratize. In the case of the DRC, we have a wide range of products and services, ranging from loans for entrepreneurs, public and private sector employees, savings products adapted to all types of customers including children and financial services aimed at making the customer experience more rewarding.
Discover all the products of Advans Banque Congo →: https://www.advansbanquecongo.com/
What is the profile of the people you accompany or support?
We support MSMEs (Micro, Small and Medium Enterprises), operating in sectors as varied as trade, agriculture, crafts. We also support private and public sector employees, associations, NGOs, etc.
What are the main strengths of your business? Better, how do you intend to impose yourself on the microfinance market in Congo?
In fact today, we are already a major player in microfinance in the DRC, as in other subsidiaries of the Advans Group. Advans Group has over 20 years’ experience in providing financial services in emerging markets. In the DRC, we aim to continue our development, which goes through a post Covid 19 phase, of consolidation until 2022 and an accelerated recovery in growth from 2023. We are also capitalizing on quality human capital, with perfect knowledge of the market.
What are the benefits of digital finance for MFI clients in Africa, particularly in the Democratic Republic of Congo?
Digitization brings agility, flexibility and efficiency. It improves productivity, which is a big issue, especially for MFIs where operating costs are high. For MFIs, the notion of proximity is the essence of the model, the human side of the relationship will remain essential and digital technology contributes to a better understanding of our customers in order to serve them better. In the DRC, with a population of nearly 110 million and an area of 2,345,000 km², digitalization is a necessity for any MFI with solid ambitions.
Speaking of ambitions, what are yours with Advans in the DRC? How do you see the company you are now in charge of in 5 years?
The potential in the DRC is immense and thanks to the support of our reference shareholders, proven and proven expertise in several regions of the world, we will take the place that is ours in the long term, namely the first.
Advans’ ambition in the DRC is to gain leadership in the microfinance sector!
On a personal and professional level, what can we wish you for the next ten years?
To succeed in my mission, that of positioning Advans as the leader of the Microfinance market in the DRC. This will mean that our current and future customers will have been satisfied with the services offered, that our shareholders, satisfied with our performance, will have continued to support us, that our employees, fulfilled and proud to accomplish a mission of impact, will have given their best every day. themselves to achieve our goals.